Franchise Opportunity
Become a FirstCry Franchise Partner
FirstCry is India’s largest and most trusted multi-channel platform for Mothers’, Babies’, and Kids’ products. With a thriving presence across online channels, company-owned stores, franchise outlets, and general trade, FirstCry presents a high-potential opportunity for entrepreneurs looking to enter the booming childcare and parenting market.
Why Partner with FirstCry?
Becoming a FirstCry franchisee means aligning with a brand that millions of parents already trust. Here’s why our franchise partners choose us:
- Market Leadership: Largest platform by GMV in the children’s retail category in India, UAE & KSA.
- Multi-Channel Expertise: Proven success across online, offline, and distribution formats.
- Long-Term Customer Lifecycle: Engage families from pregnancy until their child turns 12.
- High-Frequency Sales: Regular demand for baby essentials, fashion, and toys.
- Exclusive Brands: In-house brands like BabyHug drive loyalty and profitability.
What We Offer Our Franchise Partners
At FirstCry, we believe that our franchisees are a key part of our success. That’s why we provide comprehensive support at every step:
- Turnkey store setup guidance (location, interiors, branding)
- Inventory planning and access to 2,000+ top brands
- Technology integration with billing & inventory systems
- In-depth training and onboarding for staff and managers
- Marketing and promotional campaign support
- Ongoing assistance from a dedicated franchise team
Ideal Franchisee Profile
We are looking for committed, growth-oriented partners who:
- Have a keen interest in retail and business operations
- Can invest ₹20–₹30 lakhs (varies by store size & city)
- Own or can acquire a commercial space (ground floor preferred)
- Are ready to deliver exceptional customer service experiences
Steps to Become a FirstCry Franchise
- Submit your franchise interest form
- Initial screening and discussion with our team
- Site selection and business plan review
- Franchise agreement and onboarding
- Store setup, training, and launch!
Locations Available
We are expanding rapidly across India and select international locations. Priority expansion is open in Tier 1, Tier 2, and Tier 3 cities with high family demographics.
Ready to Get Started?
Join our mission to support parents in their most joyful and challenging journey. Be a part of India’s leading brand and build a rewarding business in the booming baby care and kids’ products industry.
Fill out our franchise application form today or reach out to our Franchise Development Team.