FAQs

Franchise Opportunity – Frequently Asked Questions (FAQs)

1. What is the FirstCry franchise opportunity all about?

The FirstCry franchise opportunity allows you to partner with India’s leading retail platform for Mothers’, Babies’, and Kids’ products. You’ll operate a FirstCry store in your city, leveraging our brand recognition, supply chain, marketing support, and proven business model.

2. Will I get territorial exclusivity for my location?

Yes, FirstCry offers franchisees a degree of territorial exclusivity depending on the market size, potential, and store type. This will be discussed in detail during the franchise agreement process.

3. What is the investment to open a FirstCry franchise?

The investment varies based on store size and location, but typically ranges between ₹20–₹30 lakhs, which includes store interiors, fixtures, technology setup, and initial inventory. Exact figures will be shared during the application and evaluation process.

4. How long is the franchise agreement valid for?

The franchise agreement is typically valid for an initial period of 5 years, with flexible options for renewal based on mutual agreement and a detailed performance review.

5. What is the expected return on investment (ROI)?

FirstCry stores typically reach operational break-even within 12–18 months, depending on the location and local market conditions. ROI varies by store but is supported by the brand’s strong footfall, high purchase frequency, and repeat customer behavior.

6. What are eligibility criteria to become a FirstCry franchisee?

We are looking for individuals or business entities with: A passion for retail and excellent customer service Strong business acumen and managerial capability The ability to invest in store setup, inventory, and operations. A suitable retail space in a high footfall area (optional but preferred)

7. How do I apply for a FirstCry franchise?

You can apply through our official website by filling out the franchise application form. Alternatively, you can contact our Franchise Development Team at +91-123-456-7890 or email us at franchise@firstcry.com.

8. What support does FirstCry provide to franchise partners?

FirstCry offers comprehensive support including: Store design and layout assistance Training for staff and store management Marketing and promotional support Inventory planning and merchandising support Technology platform with POS and logistics integration Ongoing operational guidance and field support

9. Can I open a FirstCry store in a Tier 2 or Tier 3 city?

Yes. FirstCry has a growing presence in Tier 2 and Tier 3 cities, & we are actively looking to expand in underserved regions where demand for baby and kids' products is growing rapidly.

10. What product categories are offered in FirstCry stores?

FirstCry stores offer a wide range of Mothers’, Babies’, and Kids’ products, including clothing, diapers, toys, feeding accessories, skincare, nursery furniture, and much more. Products include popular global and Indian brands as well as our own trusted in-house brands like BabyHug and CuteWalk.