FirstCry is India’s leading multi-channel retail platform specializing in Mothers’, Babies’, and Kids’ products, based on GMV for the year ending December 2022 (RedSeer Report). Since our inception in 2010, we’ve aimed to be the ultimate destination for parenting needs, spanning commerce, community, content, and education.

Our presence spans online platforms, company-owned stores, franchise outlets, and general trade channels. We’ve also expanded into international markets, launching operations in the UAE in 2019 and the Kingdom of Saudi Arabia in 2022, where we continue to replicate our successful India model. As per the RedSeer Report, we are the largest online-focused platform for Moms and Kids in both UAE and KSA.

The name “FirstCry” reflects the emotional and unforgettable moment of a baby’s first cry—symbolic of the parenting journey we aim to support through every milestone, from conception to age 12. Childcare is a recurring, essential need, and our wide-ranging product selection ensures that parents return to us frequently for their growing child’s needs.

Our catalog features top Indian and global brands, along with our trusted in-house brands, created through deep consumer insight and market expertise. One of our flagship home brands, BabyHug, is the largest multi-category brand in the segment in India by GMV (2022, RedSeer Report).

We also assist Direct-to-Consumer (D2C) brands—both Indian and international—in scaling within India using our extensive distribution network, supply chain infrastructure, and advanced tech ecosystem. With a strong foundation of brand trust and innovation, FirstCry is shaping the future of modern parenting retail.